Why is marketing important?
Marketing
How you market your agency is as important as properly placing a risk. Your IIASD membership — and the national Big “I” behind it — puts real marketing tools within reach at no extra cost. Here’s what to reach for first.
Marketing Tools
Ready-to-use resources to help you show up consistently and showcase what makes your agency unique.
Automated Social Media
Build a 12-month content calendar in minutes. Posts publish automatically to Facebook, LinkedIn and Instagram — set it, forget it, and grow your reach. No expertise required.
Website Health Dashboard
Track key metrics on your agency website in real time, so you know exactly how it’s performing and where your marketing dollars go furthest.
Ready-Made Ads & Videos
Request professionally designed videos, digital and print ads — all customizable with your agency’s logo and information. Grab, personalize, and go.
TrustedChoice.com Listing
No subscription, no added fees. Complete your profile and get found by consumers searching for a local independent agent.
Funding & Training
Stretch your budget and sharpen your skills with programs included in your membership.
Up to $1,000 in Reimbursements
Every Big “I” member agency can access up to $1,000 in reimbursement funds toward a wide range of marketing efforts — real money back toward growing your book.
On-Demand Webinar Library
Watch free trainings anytime — social media ads and lead generation, PR 101, online reviews and more — plus a downloadable Agency Guide to Social Media Advertising.
Curated Content & Trusted Choice Brand
Ready-to-share video and blog content, plus the nationally recognized Trusted Choice® mark to put a badge of trust behind your agency’s name.
Local Marketing Strategy Help
Talk it through with people who know South Dakota agencies. We’ll help you start, enhance or grow your marketing and point you to the right tools — no big-agency budget required.